Fria Team

Sheilisa McNeal

 Co-founder / CEO

Sheilisa is a solutions focused inventor and the brainchild behind Fria.


Tired of being hot due to menopause related hot flashes, she set out to create “cool jewels" to alleviate the discomfort for herself and others.


She has 25+ years in the fields of Public Relations, Marketing, Corporate Communications, Professional Writing and collegiate level teaching. And is soon to be a published author with her first work of narrative non-fiction entitled: Relentless - Sometimes the Underdog HAS to Win.


As a professional communicator, Sheilisa has developed innovative communications practices, marketing and branding campaigns for major corporations. She has also authored speeches and drafted remarks for senior level executives, world renowned celebrities and A-list politicians.

Karen Webster

Co-founder / President

Karen is a serial entrepreneur and mindset strategist.


She has over 30 years of experience in fashion retail, jewelry manufacturing, design and sales.  She was Pres./Co-founder of Glitterrings Inc., a leading manufacturer of high-quality fashion jewelry for Nordstrom, Dillard's, and Lord & Taylor, HSN and QVC.


Karen’s businesses focus on helping people live with greater ease and meaning.  She is Founder and Strategist of The Attractive Mindset for Life, Love & Business. She is also co-owner of Cocotique LLC, a beauty box subscription service for women of color. 


Karen hosts two radio shows in NYC and sits on the Board for WEBelieve, a non-profit organization dedicated to positively impacting the lives of young women and girls.

Suzette Cabildo

Partner / CMO

Suzette is a digital media, marketing and custom solutions specialist.


She co-founded SWSI MEDIA, a platform for women entrepreneurs. She is co-creator and co-executive producer of Queen Boss a TV show bought by Viacom.


While working on the show, she helped Mimiko Inc., launch their Toute Nuit skincare product in the USA and globally. It is now a multi-million dollar valued company.


Suzette has over 20 years executive management experience in digital media ad sales, digital marketing and business operations responsible for budgets and P&L. She has held executive positions at Warner Bros. Entertainment, IAC/Interactive and Lonely Planet's Budget Travel. Her expertise and passion is in bringing new ideas and consumer products to market.


  • Menopause: Reclaiming our time

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